healthy-lifestyle/adult-health/in-depth/sleep/art-20048379 Reading linear texts on paper versus computer screen: Effects on reading comprehension. Reading literary fiction improves theory of mind. DOI: 10.1126/science.1239918 Reading skill and structural development. The influence of reading on vocabulary growth: A case for a Matthew effect. DOI: 10.1044/2015_JSLHR-L-13-0310 health/cognitive-health-and-older-adults upskilling/new-survey-demand-for-uniquely-human-skills-increases-even-as-technology-and-automation-replace-some-jobs/ New survey: Demand for “uniquely human skills” increases even as technology and automation replace some jobs. Matthew effects in young readers: Reading comprehension and reading experience aid vocabulary development. DOI: 10.1177/0022219411410042 Short- and long-term effects of a novel on connectivity in the brain. DOI: 10.1089/brain.2013.0166 You can learn more about how we ensure our content is accurate and current by reading our editorial policy. In the meantime, perhaps you’ll find value in my Top 10 Tips to Find the Right Writer to Tell Your Company’s Stories.Healthline has strict sourcing guidelines and relies on peer-reviewed studies, academic research institutions, and medical associations. If you like what you see and want to be notified when I post new stories, be sure to click on the “subscribe to blog updates/newsletter” button at the top of this page. I invite you to read more of my blog posts if you want more tips to make you a better communicator, along with intriguing Iowa stories, history and recipes. Have you tried using the “picture this” or “imagine this” lead? Any other good tips for capturing your readers’ attention from the start? I welcome your comments and stories. It’s a powerful tool to that will propel you beyond the ranks of boring writers who fail to hold readers’ attention. Place them right in the center of the action. Sometimes I switch up the words a bit and lead with “Imagine this,” but the goal is still the same. It’s an effective way for authors, marketers and other writers to fulfill the age-old writing advice to “show, don’t tell.” That’s the beauty of the “picture this” storytelling technique. Words that not only convey truth but stir emotion are a sign of a story well told. This feeling of frustration isn’t something that lackluster writing provokes. Now that I’ve pictured myself on settling in to a first-class seat on a plane bound for an exotic or historic destination-and I didn’t have to pay for any of this-I’m frustrated when I read that “one USAID employee took a $15,000 business-class trip, when the same trip would have only cost $3,000 if the employee had flown coach.” I won’t know this, however, if my elected officials aren’t communicating in a way that’s clear and compelling. I’m glad to know at least some of my elected officials are monitoring potential abuses of the system and are working to find solutions. Like millions of other Americans, I do care about wasteful spending of my tax dollars. Game over, because we quit reading and move on. Most readers (myself included) probably have no idea what the USAID is. In the hands of less skilled writer, the title or lead of this news release could have been “Senator Questions USAID Deluxe Travel Expenses.” It would have been accurate, but boring. The release went on to detail documents revealing that “USAID employees have been purchasing business or first-class tickets for years, racking up nearly $3.1 million in taxpayer dollars on extravagant plane travel between 20.” Would you be surprised to know this powerful writing example came from a press release issued by a politician from Iowa? Yes, even a press release can stir emotion It’s possible, even with a potentially dry, obscure topic. Craft your story so the audience sees themselves in it. That’s how you hook a reader, my friends. I knew nothing about the USAID, but I couldn’t resist scanning the e-mail when I read, “Picture this-you’re on a plane….” It put me right in the middle of the story, right from the start, and I wanted to know how the story ends. Sound too good to be true? Not if you were a United States Agency for International Development (USAID) employee between at least 2012-2014.”īet this hooked you, even if you’ve never heard of the USAID, right? You settle into your roomy business or first-class seat and the best part is, you didn’t have to pay for any of this. “Picture this – you’re boarding a plane headed to an exotic or historic destination, like Rome or Dubai. Posted By: Darcy Maulsby, 07 Jun 6:18 pm Category: Business, Communication Tips
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